Make your content more readable

August 25, 2015

When you’re putting together online content for your business, especially with your website, you want it to engage, inform, educate and stimulate interest. Making your content reader friendly and easy to digest is an important way to ensure that your content does what it is meant to. You don’t want to create unnecessary roadblocks by […]

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Well, hello there self doubt

June 26, 2015

Things have been pretty intense for me lately. For nearly a year, I’ve been building a house on a small island outside of Vancouver and living in my parents basement while I’m doing it. Pretty much every weekend has been spent up there working away on our new home and for the most part, the […]

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Lay the search marketing foundation for your small business

June 3, 2015

I think that the most common question that I get from small business owners is “how do I get my site higher up in search rankings?” A very good question and the answer will depend on each business and each industry. However, there is a basic search marketing foundation that I recommend needs to be […]

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Tracking your website – the difference between Google Analytics and AWStats

May 26, 2015

When it comes to online marketing for your small business, the big kahuna, undoubtedly, is your website. As part of your marketing efforts, you should be checking on your website traffic statistics to find out the number of website visitors, on what page they enter/exit, what search terms they used to find your site, what […]

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Marketing quick tip – get the proper Google+ tagline (the most important part of your profile!)

May 15, 2015

If you’re going to be active on Google Plus, making the effort to add others to circles and start doing some connecting and networking, there is one crucial thing that you must do to ensure that your efforts aren’t in vain. It’s something that I see missing on profiles ALL the time. The summary blurb […]

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Free internet marketing tool – Google Webmaster

March 26, 2015

There are 2 basic free tools that I always recommend small business owners to have set up. The first is Google Analytics for monitoring your website’s activity and metrics. (Not familiar with Google Analytics? Head on over to my post about setting up Google Analytics.) The next is Google Webmaster Tools. It offers up all […]

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Ditch those content errors once and for all

March 16, 2015

As a copywriter, I do a lot of content work. One thing that I have found in my experience is just how easy it is for typos to find their way into content. It never ceases to amaze how little errors can sneak their way in and sometimes go unnoticed. Your brain can do some […]

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SEO on your radar? Make content your best friend

February 13, 2015

Looks like 2015 is going to be a year of SEO. I’ve had so many projects and queries around keyword research and site optimization! Since it seems that SEO is on the marketing radar for many a small business this year, I thought it was a good time to talk about search in a blog […]

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Get in touch with your inner Spielberg & start making your own online videos

January 22, 2015

This is a guest post from Colette Nichol of Story Envelope Media. The magic tool If you knew for a certainty that there was a tool that had the incontrovertible power to help you connect on a deeper level with your customers and make you stand out in their memory, would you use it? What […]

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Intention setting and up-shifting into the New Year

January 11, 2015

“You are the master of your life – you are the master of your mind – you have the power to change the way you think and feel. You have the power in you to achieve your goals, to become the person you want to be, and to live the life of your dreams.”   […]

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