I’m thrilled to have on the blog today Cath from Lizzie Rose Jewellery. I know that a lot of small business owners struggle with blogging – it’s such a potent internet marketing strategy, but it can be really overwhelming. Especially when you read advice online about blogging that isn’t necessarily meant for a small biz, such as you must post really epic, long, educational […]

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I kind of love statistics. I’m a bit of a nerd that way. But I haven’t done too much stats stuff here on the blog. So when I was invited to publish this infographic by Dealstruck, I thought “sure, why not, let’s do something a little different here.” In looking over the numbers, I decided […]

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This post is sponsored by Visa Business. Did you know that you have a voice? Any business, no matter how small or large, has one. What do I mean by voice? I mean the tone of your communications. How you come across in your content. What your copy says about you and your biz. The […]

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I’ve been getting a glut of emails from Canadian small businesses and organizations scrambling to comply with the new law going into effect tomorrow (July 1, 2014) – Canada’s Anti-Spam Legislation (CASL). Have you been getting them too and wondering whether you need to do anything? I figured that some of you out there might […]

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It’s official – Google has officially merged its Google Places listings with Google Plus to create Google My Business. Phew! Your business page has been automatically merged into a Google Plus account. I noticed it on my Google plus profile – local profiles I manage showed up as Plus pages. And then not too long […]

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I have to admit that I’ve kind of dropped off the LinkedIn train lately. You can’t be everywhere at once and sometimes you just have to pick and choose where you will focus your efforts. My top 3 social media channels are Twitter, Facebook and then Google Plus. I sprinkle LinkedIn in when I have […]

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It’s OK not to love your business all the time & what to do when you feel like throwing in the towel

June 14, 2014

He took the leap and started that business. He knew it was a good idea. He knew there was a market for the services. He could see the potential and he was excited. With a little SEO work (thanks to yours truly) he soared to the top of search rankings, and stayed there with little […]

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New Facebook design – time for another facelift to your page

June 6, 2014

Time for another facelift to your Facebook business page! The new Facebook design brings changes that are mostly visual and layout related, all with the goal of making things easier for its users, according to Facebook. While many pages have access to the new design now, it will officially roll out to all users on […]

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How to create Google Analytics tracking links

May 29, 2014

One of the best things about internet marketing is the ability to track so much. You have all kinds of data that you can use to guide your efforts, learn and grow. A basic online tracking tactic is using special links so that you can better understand engagement and activity with your link. There are […]

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Sending out an e-newsletter – email marketing options for your small business

May 8, 2014

When it comes to email marketing for your small business, you have so many options available to you. Once you’ve decided that you’re going to be sending out regular emails, you’ve got some stuff to figure out… How will you (legally) collect email addresses? Don’t become the greedy email collector. What kind of content you […]

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