When it comes to online marketing for your small business, the big kahuna, undoubtedly, is your website. As part of your marketing efforts, you should be checking on your website traffic statistics to find out the number of website visitors, on what page they enter/exit, what search terms they used to find your site, what […]


If you’re going to be active on Google Plus, making the effort to add others to circles and start doing some connecting and networking, there is one crucial thing that you must do to ensure that your efforts aren’t in vain. It’s something that I see missing on profiles ALL the time. The summary blurb […]


There are 2 basic free tools that I always recommend small business owners to have set up. The first is Google Analytics for monitoring your website’s activity and metrics. (Not familiar with Google Analytics? Head on over to my post about setting up Google Analytics.) The next is Google Webmaster Tools. It offers up all […]


As a copywriter, I do a lot of content work. One thing that I have found in my experience is just how easy it is for typos to find their way into content. It never ceases to amaze how little errors can sneak their way in and sometimes go unnoticed. Your brain can do some […]


Looks like 2015 is going to be a year of SEO. I’ve had so many projects and queries around keyword research and site optimization! Since it seems that SEO is on the marketing radar for many a small business this year, I thought it was a good time to talk about search in a blog […]


This is a guest post from Colette Nichol of Story Envelope Media. The magic tool If you knew for a certainty that there was a tool that had the incontrovertible power to help you connect on a deeper level with your customers and make you stand out in their memory, would you use it? What […]

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Intention setting and up-shifting into the New Year

January 11, 2015

“You are the master of your life – you are the master of your mind – you have the power to change the way you think and feel. You have the power in you to achieve your goals, to become the person you want to be, and to live the life of your dreams.”   […]

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My fav posts of 2014 to power your small business journey

December 10, 2014

2014. A year with a lot of changes with online marketing and social media. Perhaps, a year with a lot of changes in your small business. Beyond that, maybe even a year with a lot of changes for you personally. The tides are soon approaching to wash away 2014, and bring new waves of change for […]

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How to talk about yourself on social media (or how to sell without selling)

December 3, 2014

What is the point of being on social media? Many business owners will be quick to reply – to make money! And while that is certainly a valid goal, direct sales cannot stand as the be-all and end-all reason for getting social. Some other goals for social media might include: Driving traffic to your site Increasing awareness […]

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Honour your flow

November 19, 2014

A lot of the advice that I’ve read for business success and productivity revolves around the idea of motivation and dedication to getting stuff done, no matter the weather. On some level, this definitely resonates with me. Sometimes, you do need to push yourself a little. If you always followed your ‘I don’t feel like […]

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