There are so many pieces to a website, from the big stuff like copy and graphics, to all the little bits and bobs that bring it all together. One of the important pieces of the puzzle are, of course, links. You will no doubt have them throughout your site. Linking to other pages and important […]

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You know that you can tag other pages on Facebook. It’s a strategy that I always recommend. It lets you network and build relationships, give credit where credit is due, and just generally put out the good vibes. But have you ever wondered if your own Page is being tagged by others? Unfortunately, Facebook’s notifications […]

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Things are always changing over at Facebook. All these changes can start to get frustrating to a busy small business owner. Perhaps it’s better to stop thinking of Facebook as a social media platform that can be mastered with an unchanging rule book and start thinking of it as a living breathing organism that will constantly grow and […]

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Money. That word can bring up a lot of different emotions in a small business owner. Desire. Discomfort. A whole range. Let’s take a look at the business world out there. A huge corporation for the most part is all about the money. Profit, profit, profit. This obsession with growth and let’s face it, downright […]

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I was reading a content piece online a little while back from a well-known internet marketing guru. It went a little something like this… “If you don’t have x number of website visitors, you are a failure.” Ouch. I understand why we see these types of statements. It’s about igniting a spark. Getting people to […]

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This might be the quickest quick tip of all but it’s something that I see often enough that I figured it warranted a mention. Have you ever noticed on Facebook pages posts where the page itself has liked the post? Or perhaps commented on the update? I see it all the time and it looks […]

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Small business around the world – Western Canada

August 10, 2014

One of my favourite things about traveling is all the opportunities to support small business. And when you travel to exotic locales, even the simplest small business can be such an exciting, fascinating thing –  so different from what you might get at home. My latest trip was not too far away from my home […]

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Small business marketing case study – make your blog your art with Lizzie Rose Jewellery

July 31, 2014

I’m thrilled to have on the blog today Cath from Lizzie Rose Jewellery. I know that a lot of small business owners struggle with blogging – it’s such a potent internet marketing strategy, but it can be really overwhelming. Especially when you read advice online about blogging that isn’t necessarily meant for a small biz, such as you must post really epic, long, educational […]

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Small business by the numbers – how do you measure up?

July 21, 2014

I kind of love statistics. I’m a bit of a nerd that way. But I haven’t done too much stats stuff here on the blog. So when I was invited to publish this infographic by Dealstruck, I thought “sure, why not, let’s do something a little different here.” In looking over the numbers, I decided […]

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Set the tone for your biz – finding your ideal voice

July 14, 2014

This post is sponsored by Visa Business. Did you know that you have a voice? Any business, no matter how small or large, has one. What do I mean by voice? I mean the tone of your communications. How you come across in your content. What your copy says about you and your biz. The […]

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