Hope you’ve had a great start to 2016! I don’t know about you, but a new year always fills me with excitement. The promise of what it will bring and renewed motivation and inspiration for getting things done. But enthusiasm can wane, or the stress and overwhelm of running a business can just plain run […]

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Hard to believe that 2015 is almost over. Hope that you had a great and exciting year in your small business! Perhaps with the hustle and bustle of being a biz owner, you may have missed some of these posts from the year. That’s where this roundup comes in. Check out the top posts here […]

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Social media channels are always changing. It’s easy for updates to slip through the cracks with busy schedules. Here are a few more recent Twitter updates that you may have missed. Likes instead of favourites Twitter has replaced its “favourite” function with a “like” button. Their goal is to make their service more user friendly. […]

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Taking a step back from it all and traveling in a place unknown is one of my favourite ways to get a fresh perspective on life. Love the challenge of communicating in other languages and experiencing day to day life for different cultures. It’s always an eye (and soul) opening experience, which is why travel […]

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As a small business on Facebook, you want more likes and reach for your page. One strategy that you may have noticed in your account is the ability to ask your friends to like your page. Just click on the blue “Promote” button in the right hand corner of your page and select “Invite Your […]

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What images can I use online?

by on September 10, 2015

There’s no question of the vast importance of images when it come to any business’, big or small, marketing efforts. When it comes to social media, there’s the by-now-no-front-page-news that images increase engagement. Especially since the (once text only) Twitter now has images on display! Beyond social media, using images on your blog helps to […]

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Make your content more readable

August 25, 2015

When you’re putting together online content for your business, especially with your website, you want it to engage, inform, educate and stimulate interest. Making your content reader friendly and easy to digest is an important way to ensure that your content does what it is meant to. You don’t want to create unnecessary roadblocks by […]

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Well, hello there self doubt

June 26, 2015

Things have been pretty intense for me lately. For nearly a year, I’ve been building a house on a small island outside of Vancouver and living in my parents basement while I’m doing it. Pretty much every weekend has been spent up there working away on our new home and for the most part, the […]

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Lay the search marketing foundation for your small business

June 3, 2015

I think that the most common question that I get from small business owners is “how do I get my site higher up in search rankings?” A very good question and the answer will depend on each business and each industry. However, there is a basic search marketing foundation that I recommend needs to be […]

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Tracking your website – the difference between Google Analytics and AWStats

May 26, 2015

When it comes to online marketing for your small business, the big kahuna, undoubtedly, is your website. As part of your marketing efforts, you should be checking on your website traffic statistics to find out the number of website visitors, on what page they enter/exit, what search terms they used to find your site, what […]

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