Branding is a journey

by on April 22, 2014

Branding is an important part of any small business. It encompasses the visuals, such as logo and colour scheme. As well as the personality of the brand – how things are communicated, what the business is about, values and mission, raison d’etre. Your branding is what sticks with people. It’s what will resonate (or not). […]

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This post is sponsored by Visa Business. We all have those days. 5 o’clock rolls around. The work day is over. And you’re sitting there without a clue as to what you got accomplished. Where did the time go? What have I been doing all day?? It’s not a good feeling. But as small business […]

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I was granted some free Twitter advertising credits from the good folks at SocialOomph, so it was a great opportunity to test drive the ad platform, which was only just recently rolled out to accounts in Canada. Why would you advertise on Twitter? Make people more aware of your brand and your business Highlight a […]

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Another adventure taking my small biz on the road with me… this time, Nicaragua! Gorgeous landscapes, friendly people, delightful frequency – a destination I would recommend without hesitation. This was my first time working in a country like Nicaragua – less developed, less infrastructure and slightly more challenging, but still awesome. Scroll down to the […]

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For this blog post I’m thrilled to feature my dear friend Rya and her awesome coconut butter business Living Light Coconut Tree. Rya’s story is really inspirational. We were returning together from one of our spirituality workshops down in Florida and in transit started chatting about Rya potentially starting a little coconut butter production business. […]

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You’ve probably noticed tweetable links on other blog and websites. Essentially, with just a click, you’re able to share something (whether a comment, quote, statistic, fact or something else awesome and interesting) via Twitter. Creating such tweetable links makes it SUPER easy for anyone reading your content to share that juicy little tidbit. And we […]

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Boost your image in the eyes of Google – get your authorship already!

February 26, 2014

Google Authorship is certainly not a new thing. In fact, if you don’t have it yet according to some search experts, you’re already behind the game. Sigh. What’s a busy small business owner to do? It’s OK, remember, just do the best you can and don’t feel like you must jump on every single little […]

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Should you get a custom URL for your Google+ Page?

February 23, 2014

Getting a custom URL (ie. web address) for Google+ has been around for a while – I brought it up in a previous newsletter from a few months back. (Don’t miss out by signing up for my free updates, chock full of small business marketing ammo.) A custom URL means that you have an address […]

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Why I love website footers (and what you can put in them)

February 11, 2014

A website footer does not just have to be some little bit at the  bottom of your website where you stick in your legal links and then forget about it. It can be so much more! Footers, while of course not as important as your header and main content sections of your website, still have […]

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Keeping up with Facebook – the changes you may have missed that affect your marketing

January 24, 2014

Fast and furious. No, I’m not referring to that series of car racing movies. I’m referring to the rate of Facebook changes rolling out of late. There are constantly new things going on and as a busy small business owner, it can be hard to keep up with all of them! I know it makes […]

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