As a small business owner, there’s a good chance that you’re not totally familiar with what makes good web design. But you still need to make the important decision about whether you need to redesign your site or not.
Your website is your most important piece of online marketing arsenal, and it needs to be at its best.
Here are 5 signs that your small business website needs a face-lift
#1 – You have an introduction to your site
Usually some sort of graphic or video. You must “Click to enter” before you can visit the website. First off, Google and search engines don’t care for this. To them it signals that your site has no content on the homepage. And that’s not a good thing. Also, it really does nothing for your visitors. It just forces them to make an extra click to get into your site. Unnecessary.
#2 – The look and feel is off
The websites that you are seeing out there look nothing like yours. Your site is just not appealing visually. There is a distinct lack of artistic or graphical flair. Maybe…
- The information is not pleasantly, or even uniformly laid out.
- Your graphics are distracting from content. With a fresh web design it’s quite the opposite – graphics serve to draw attention to the content.
- There is a lack of easily identifiable calls 2 action. As a site visitor, you’re not sure what you should do. Or what the company wants you to do.
Feel free to ask friends and family if you’re not sure. Here are some visual examples of out of date sites and how they look after a website redesign.
#3 – The centering of the information
Main information on an outdated site often has a left orientation. Modern web design uses a centered approach.
#4 – You either have a distinct lack of information or you have an overload
Old websites tend to be barren on the one hand with very little information. On the other, they jam so much information into the site that you don’t know what to do. It’s hard to find the information you came looking for. Simple and clean site structure, with the emphasis on content, is the name of the game here.
#5 – The date it was built
If it has been more than 5 years since your site was built, there’s a pretty good chance it needs an update. Technologies change, as do design abilities.
OK, on to the important question of “why should you care?”
It’s tempting to think that your website isn’t as important as it is. Especially when budget is a concern. (There are plenty of low cost website building services available to small businesses and entrepreneurs. This is one of my favs.)
But the truth of the matter is that your website is absolutely crucial. Here’s why…
- TRUST A well-cared for, pleasant website experience makes you more trustworthy in your visitors eyes. You only give money to people you trust.
- EXPERIENCE Old websites have a tendency to serve site visitors poorly. Current website design and usability standards offer the best possible experience for your customers. They will appreciate that.
- ANNOYANCE Unappealing design, too many calls 2 action, no calls 2 action, lack of upfront information. All of these things lead to visitor frustration. Frustrated visitors leave.
- WASTE A well designed, effective website makes the most of this most potent of marketing channels. If your visitors can easily find what they need; the content makes them want to come back for more; they have a positive impression of your small business after their visit; they connect with you on some way or another (Twitter, Facebook, email, comment) – bingo! Your website has done its job.
Your small business website is your home, your online foundation. Make it good. Make it work for you. And your little biz will reap the rewards.
If you’re still not sure, feel free to leave a comment with a link to your website, and I’ll be happy to give you my opinion.
Comments, likes and tweets are always appreciated! Did I mention that I LOVE your feedback?
Image source: Idea go / FreeDigitalPhotos.net