My fav posts of 2014 to power your small business journey

December 10, 2014

2014. A year with a lot of changes with online marketing and social media. Perhaps, a year with a lot of changes in your small business. Beyond that, maybe even a year with a lot of changes for you personally. The tides are soon approaching to wash away 2014, and bring new waves of change for […]

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How to talk about yourself on social media (or how to sell without selling)

December 3, 2014

What is the point of being on social media? Many business owners will be quick to reply – to make money! And while that is certainly a valid goal, direct sales cannot stand as the be-all and end-all reason for getting social. Some other goals for social media might include: Driving traffic to your site Increasing awareness […]

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Honour your flow

November 19, 2014

A lot of the advice that I’ve read for business success and productivity revolves around the idea of motivation and dedication to getting stuff done, no matter the weather. On some level, this definitely resonates with me. Sometimes, you do need to push yourself a little. If you always followed your ‘I don’t feel like […]

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Is guest blogging a bad idea?

November 13, 2014

“Guest blogging is dead!” “Guest blogging is bad for SEO!” These sorts of attention grabbing headlines have been circulating since the beginning of 2014, a year with a lot of debate regarding guest blogging. This started due to some of most recent changes with Google becoming much more strict in the parameters for guest blogging. A small […]

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Small business around the world – Slovakia & the UAE

November 3, 2014

Slovakia holds a very special place in my heart. I consider it my second home. It’s where both of my parents are from. It’s where all my family (apart from my folks and sis) live. I feel such a strong connection to the people, the culture, the landscapes and the energy. So I was very […]

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What you definitely don’t want on your website… broken links!

October 20, 2014

There are so many pieces to a website, from the big stuff like copy and graphics, to all the little bits and bobs that bring it all together. One of the important pieces of the puzzle are, of course, links. You will no doubt have them throughout your site. Linking to other pages and important […]

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Marketing quick tip – see when your Page has been tagged on Facebook

October 8, 2014

You know that you can tag other pages on Facebook. It’s a strategy that I always recommend. It lets you network and build relationships, give credit where credit is due, and just generally put out the good vibes. But have you ever wondered if your own Page is being tagged by others? Unfortunately, Facebook’s notifications […]

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The Facebook “best practices” you can throw out the window

October 1, 2014

Things are always changing over at Facebook. All these changes can start to get frustrating to a busy small business owner. Perhaps it’s better to stop thinking of Facebook as a social media platform that can be mastered with an unchanging rule book and start thinking of it as a living breathing organism that will constantly grow and […]

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How to change your prices… and feel good about it!

September 15, 2014

Money. That word can bring up a lot of different emotions in a small business owner. Desire. Discomfort. A whole range. Let’s take a look at the business world out there. A huge corporation for the most part is all about the money. Profit, profit, profit. This obsession with growth and let’s face it, downright […]

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Where you’re at right now is perfect

August 26, 2014

I was reading a content piece online a little while back from a well-known internet marketing guru. It went a little something like this… “If you don’t have x number of website visitors, you are a failure.” Ouch. I understand why we see these types of statements. It’s about igniting a spark. Getting people to […]

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