It seems that everyone is talking about blogging and you’re thinking that it might be time to start a blog for your small business. But you’re not really sure if it’s the right internet marketing strategy for you.
Adding a new task to that ever growing to-do list is always something to think about carefully as a busy entrepreneur. You need to be sure that it’s what your business needs.
I personally am pretty convinced that nearly any small business can benefit from having a blog. Here’s why…
SEO (Search Engine Optimization, or Google “juice”)
If your small business relies on search engine traffic to get new customers, you absolutely need to get on the blogging bandwagon, if you aren’t already.
A blog is a gold mine of SEO friendly goodies. Not only can you create content that’s keyword rich, but blog posts give you lots of additional areas to reinforce your key terms. Categories, tags, descriptions… all these blog bits give you extra fuel for your search engine fire.
Search engines also highly value websites that have refreshing, updating content. Blog posts give you just that.
Email marketing content
Blog posts don’t just have to stay on your blog. You can use your posts as content for your email marketing campaigns and e-newsletters. That sure makes your email strategy alot easier!
If you need an email marketing provider, I highly recommend Aweber (yup, this is an affiliate link, but I use them and love them. I only recommend what I stand behind).
If you’re not fully ready to execute an email marketing strategy, start with the simple tactic of automatically emailing blog posts. It’s never too early to start building a database! (Just remember that you actually have to commit to blogging and delivering quality email content. There’s nothing worse than plunking in your email, and then receiving absolutely nothing from the company in return. Major email marketing faux pas!)
A new communications channel
Good customer service is all about good communications. A blog, with its comments section, offers a perfect avenue for reaching out to your customers, and giving them the opportunity to reach right back. Just make sure that you are responding to your blog comments!
A blog also gives you the perfect opportunity to answer some common customer questions. It’s a great way to educate, and you can always email out a link to the post when you inevitably get that same question again.
A quick and easy way to post updates
Your blog is a terrific place to share updates and news about your small business. No need to wait on your web master or web designer to get new information on your site. With your own blog, you can do it yourself quickly and easily.
Food for social media
Share your blog content to maximize exposure and boost your brand. Blogs posts that are interesting and offer valuable information are perfect to use for your social media accounts. Twitter, Facebook, LinkedIn… a blog gives you stuff to say and share. Don’t forget to include social media share buttons on all your blog posts, so that your readers can help you out by sharing your content.
3 cheers for small biz blogging! If I’ve convinced you, but you don’t have a clue what to blog about, check out this post for some small business blogging ideas.
Do you blog for your small business? How has it helped you? Feel free to share links to your own small business blogs – your examples will help other readers and give you a lovely link back to your website (and hopefully some traffic!).
Comments, likes and tweets are always appreciated! Did I mention that I LOVE your feedback?
Image source: renjith krishnan / FreeDigitalPhotos.net