Free SEO tool gives you some local search arsenal

by on September 3, 2010

Get a leg up on local search with the free SEO tool

Get a leg up on local search with the free SEO tool

More free marketing tool love – a local citation finder.

If you’re wondering what the heck that means, basically this nifty little tool allows you to enter a local keyword search (eg. yoga studio Vancouver) and it will spit out a list of sites that cite or mention relevant businesses. Now these aren’t necessarily links, per se. If a site has a phone number or address listed to do with your query (ie. the phone number of your competitor), it will show up in the results.

What it comes down to in local search is just how local your business appears to be online. There are lots of directory sites out there that look pretty god awful and like they could never be worth any weight. But if Google sees them as a local “authority”, having your business listed could actually do alot for your local search rankings.

So when you’re going for local, having a ton of relevant keyword links to your website is not necessarily the best thing. If Google doesn’t see them as a strong local reference, they’re not going to do you much good, locally speaking. David Mihm has found that citations are the more important player when it comes to local search by far.

Now this tool is not going to tell you specifics about the quality of the sites themselves, for example, or how your competitors are featured on them. But it’s a great tool for getting more  ideas when you’ve used up all your stand-bys. I used it for one of my clients recently and it offered some extra listing ideas and other citation options. And one of them actually brought quite a bit of traffic!

If you want to gain an appreciation of how amazing it is that this tool is free, check out this step by step guide on doing it manually. Cheers to Darren Spark of Whitespark and Garrett French and Ben Wills of Ontolo Link Building Services for creating this tool and making it available freely.

Check it out and see if you can make some improvements to your small business local online presence. Or pass it on to your marketing team or marketing consultant and see what they can do with it.


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{ 2 comments… read them below or add one }

Karla July 8, 2011 at 12:32 pm

Local SEO A Force to reckon with

The broken link between your business and potential/prospective customer of your business if you found the right on it is very easy to take your business to new heights and this will act as another feather in your cap.Every small business which sells its product online will desire to maximize the web traffic to its site and bring more people close to the business without any extra effort and expense.

World wide web is the Global repository of all kind of information. This serves to all the human alike and give the edge to you and your competitors alike. The only thing that matters is to exploit the best advantages which it can provide and to take advantage of all the opportunities which it presents.

So what differentiates your business from that carried out by your competitors. The answer is Local Search Engine Optimization. It acts a wheel of success for your business and is key factor in generating traffic, branding and product sales.WWW is a big arena its up to you to decide the level of competition.

Lots of surveys indicate that people tend to shop online in their vicinity rather than have the product delivered form far fetched corners of world where it sometimes becomes difficult to return or exchange the products. Research on potential customer indicate that more than 70% of the users want to have their products locally made and delivered.

So denial of the services of Local Search Engine Optimization which is an imperative to small businesses, would mean denial of the business it self.

For more details on Local Search Engine Optimization


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Martina July 11, 2011 at 10:06 am

I definitely agree that any business can benefit from local search optimization, even if technically they can sell their products or services worldwide. People want local more and more. Thanks for your comment Karla!


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