Marketing quick tip: Get different variations of your logo

by on February 3, 2012

Do you have different variations of your small business’ logo? If not, it’s definitely a good idea to get in touch with your graphic designer to get some!

The 3 variations I recommend:

  1. Horizontal
  2. Vertical or stacked
  3. Icon

Here’s my logo in the 3 different formats to show you what I mean…

logo variations

Logo horizontal

logo variations

Logo vertical or stacked

logo variations


It’s important to get these different versions of your logo because of all the different formats and layouts you will come across marketing your business. You will find that online, with social media profiles  or directory listings for example, different versions of your logo will work better for some than for others. This applies to pretty much anywhere you will be using your logo – offline too!

You want your logo to look just right and fit into the layout. Getting different sizes and variations is a huge help plus it’ll save you from tricky times with aspect ratios (when your image looks all wonky and weird because it doesn’t fit into the layout of where you have placed it).

If you didn’t work with a designer for your logo, check out my previous post on resizing your images for some help with easy do-it-yourself image alteration options (no Photoshop required!). Or get in touch with me and I’ll be happy to put you in touch with a designer that can help you out!

The more places and creative ways to include your logo, the better – never leave out your small business logo again because it just doesn’t fit right!

Comments, likes and tweets are always appreciated! Did I mention that I LOVE your feedback?


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