Marketing quick tip – change the order of your Facebook tabs

by on May 11, 2011

On your Facebook Business Page, the order of your tabs in the side bar gets automatically generated. But you can change up the order quickly and easily with just a few clicks. This video shows you how to do just that.

Why does the order of Facebook tabs matter?

Well, reordering your tabs allows you to place the most important information at the top. Top tabs will get the most visibility. This is especially important if your Facebook page has a lot of tabs, and not all of them automatically show up without clicking on the “more” button. In this case, you definitely need to make sure that the best tabs are at the top.

Tab tips

  • If you have a “Welcome” tab, move it to the bottom. Since this is the tab where you are encouraging the “like” and all new visitors to your page will see this anyways, it’s not so important to highlight.
  • If some of your tabs don’t have much going on yet, move them to the bottom.
  • Give some thought to what tabs contain the most valuable information. Some tabs will be valuable for how they support your business goals (eg. email sign-up). Others will be valuable for your customers by providing useful info/resources. Highlight these by having them up higher.

What you can’t move

The Wall and Info tabs remain static and you can’t change their order. But they really are the most important tabs, so no biggie there.

Very quick, very easy, very effective!

Comments, likes and tweets are always appreciated! Did I mention that I LOVE your feedback?

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{ 4 comments… read them below or add one }

amanda May 17, 2011 at 9:44 am

Martina, your commitment to motivate us to be aware of all the possibilities with our social media is awesome! It is so easy to want to forget about it, it can seem tedious or time consuming for those of us not so into computers, thank you for being on the ball!!!

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Martina May 17, 2011 at 12:27 pm

Thanks Amanda! Social media can definitely be very overwhelming and my goal is to make it that much easier for all you wonderful small business owners that aren’t all that web savvy. Really appreciate your comment!

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Louise May 30, 2011 at 6:36 pm

Thanks for providing the video on changing the order of tabs on Facebook. It was up-to-date and so easy to follow. With that information I’ve been able to improve our Facebook page for Relay for Life. Thanks!

Reply

Martina May 31, 2011 at 9:44 am

Glad you found it useful Louise! It’s an easy tweak, but can definitely have an impact.

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