How to create Google Analytics tracking links

May 29, 2014

One of the best things about internet marketing is the ability to track so much. You have all kinds of data that you can use to guide your efforts, learn and grow. A basic online tracking tactic is using special links so that you can better understand engagement and activity with your link. There are […]

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Sending out an e-newsletter – email marketing options for your small business

May 8, 2014

When it comes to email marketing for your small business, you have so many options available to you. Once you’ve decided that you’re going to be sending out regular emails, you’ve got some stuff to figure out… How will you (legally) collect email addresses? Don’t become the greedy email collector. What kind of content you […]

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New Twitter design – a tour & to-dos for your small business

April 24, 2014

I have now been granted access to the new Twitter design, so I thought I’d do up a quick post about the changes and most importantly, what you as a small business owner need to know. New look Here’s what it used to look like… And here’s the new layout… The redesign brings with it […]

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Branding is a journey

April 22, 2014

Branding is an important part of any small business. It encompasses the visuals, such as logo and colour scheme. As well as the personality of the brand – how things are communicated, what the business is about, values and mission, raison d’etre. Your branding is what sticks with people. It’s what will resonate (or not). […]

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7 tips for being your most productive you

April 15, 2014

This post is sponsored by Visa Business. We all have those days. 5 o’clock rolls around. The work day is over. And you’re sitting there without a clue as to what you got accomplished. Where did the time go? What have I been doing all day?? It’s not a good feeling. But as small business […]

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Getting started with Twitter advertising

April 4, 2014

I was granted some free Twitter advertising credits from the good folks at SocialOomph, so it was a great opportunity to test drive the ad platform, which was only just recently rolled out to accounts in Canada. Why would you advertise on Twitter? Make people more aware of your brand and your business Highlight a […]

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Small business around the world – Nicaragua

March 30, 2014

Another adventure taking my small biz on the road with me… this time, Nicaragua! Gorgeous landscapes, friendly people, delightful frequency – a destination I would recommend without hesitation. This was my first time working in a country like Nicaragua – less developed, less infrastructure and slightly more challenging, but still awesome. Scroll down to the […]

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Small business marketing case study – running a successful crowd sourced funding campaign with Living Light Coconut Tree

March 13, 2014

For this blog post I’m thrilled to feature my dear friend Rya and her awesome coconut butter business Living Light Coconut Tree. Rya’s story is really inspirational. We were returning together from one of our spirituality workshops down in Florida and in transit started chatting about Rya potentially starting a little coconut butter production business. […]

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Marketing quick tip – create tweetable links

March 5, 2014

You’ve probably noticed tweetable links on other blog and websites. Essentially, with just a click, you’re able to share something (whether a comment, quote, statistic, fact or something else awesome and interesting) via Twitter. Creating such tweetable links makes it SUPER easy for anyone reading your content to share that juicy little tidbit. And we […]

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Boost your image in the eyes of Google – get your authorship already!

February 26, 2014

UPDATE AUGUST 2014: Google Authorship is now officially over and done with. Apparently according to Google, the authorship markup was not as useful as they hoped it would be. Even though I saw plenty of articles talking about how authorship markup really improved click through rates from search results, Google asserts there was no such […]

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