Marketing quick tip – stop liking your own stuff on Facebook (or how to use your Page as you the person)

August 18, 2014

This might be the quickest quick tip of all but it’s something that I see often enough that I figured it warranted a mention. Have you ever noticed on Facebook pages posts where the page itself has liked the post? Or perhaps commented on the update? I see it all the time and it looks […]

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Small business around the world – Western Canada

August 10, 2014

One of my favourite things about traveling is all the opportunities to support small business. And when you travel to exotic locales, even the simplest small business can be such an exciting, fascinating thing –  so different from what you might get at home. My latest trip was not too far away from my home […]

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Small business marketing case study – make your blog your art with Lizzie Rose Jewellery

July 31, 2014

I’m thrilled to have on the blog today Cath from Lizzie Rose Jewellery. I know that a lot of small business owners struggle with blogging – it’s such a potent internet marketing strategy, but it can be really overwhelming. Especially when you read advice online about blogging that isn’t necessarily meant for a small biz, such as you must post really epic, long, educational […]

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Small business by the numbers – how do you measure up?

July 21, 2014

I kind of love statistics. I’m a bit of a nerd that way. But I haven’t done too much stats stuff here on the blog. So when I was invited to publish this infographic by Dealstruck, I thought “sure, why not, let’s do something a little different here.” In looking over the numbers, I decided […]

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Set the tone for your biz – finding your ideal voice

July 14, 2014

This post is sponsored by Visa Business. Did you know that you have a voice? Any business, no matter how small or large, has one. What do I mean by voice? I mean the tone of your communications. How you come across in your content. What your copy says about you and your biz. The […]

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What’s up with Canada’s new anti-spam law?

June 30, 2014

I’ve been getting a glut of emails from Canadian small businesses and organizations scrambling to comply with the new law going into effect tomorrow (July 1, 2014) – Canada’s Anti-Spam Legislation (CASL). Have you been getting them too and wondering whether you need to do anything? I figured that some of you out there might […]

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Google My Business – from business directory listing to social media profile

June 25, 2014

It’s official – Google has officially merged its Google Places listings with Google Plus to create Google My Business. Phew! Your business page has been automatically merged into a Google Plus account. I noticed it on my Google plus profile – local profiles I manage showed up as Plus pages. And then not too long […]

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Haven’t been on LinkedIn in a while? Some things you might want to check out…

June 22, 2014

I have to admit that I’ve kind of dropped off the LinkedIn train lately. You can’t be everywhere at once and sometimes you just have to pick and choose where you will focus your efforts. My top 3 social media channels are Twitter, Facebook and then Google Plus. I sprinkle LinkedIn in when I have […]

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It’s OK not to love your business all the time & what to do when you feel like throwing in the towel

June 14, 2014

He took the leap and started that business. He knew it was a good idea. He knew there was a market for the services. He could see the potential and he was excited. With a little SEO work (thanks to yours truly) he soared to the top of search rankings, and stayed there with little […]

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New Facebook design – time for another facelift to your page

June 6, 2014

Time for another facelift to your Facebook business page! The new Facebook design brings changes that are mostly visual and layout related, all with the goal of making things easier for its users, according to Facebook. While many pages have access to the new design now, it will officially roll out to all users on […]

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