How websites level the playing field for small businesses

by on June 30, 2010

All small businesses need a website

If you are still hesitating over getting a website for your small business, or improving your existing one, here’s a compelling reason to jump on the bandwagon… websites can level the playing field between small businesses and large corporations.

Gone are the days when large corporations could rule supreme because of their large budgets. Traditional media is fading. The internet is reigning supreme. Enter the power of the small business website.

How can a website help a small business compete?

  • These days, it’s possible to set up a totally presentable, engaging website that communicates with your visitors and offers them a positive experience with your brand, with a very small budget. If you’ve got the time and the skills, you can do this for yourself for free. Or, you can hire an online marketing consultant to set you up and keep you going. Most small businesses don’t need fancy or expensive website. Your visitors need to get the information they came for quickly and easily. How you engage with them is the most important consideration, not how much money your spent on web graphics.
  • Many companies still do not realize and value the potential of online communications for marketing and business success. Or they are bogged down in the bureaucracy of trying to make things happen with so many fingers in the pot. If your competitors fall in this category, it’s your turn to jump ahead and take advantage of their lag. If they’re not doing social media, for example, here’s your chance to use this essentially free marketing tool and get it going for your website. If your competitors have websites that are really dry and boring, why not do the complete opposite on yours? Competitive advantage online often doesn’t have to cost anything if you’re willing to roll up your sleeves and get ‘er done! And the only person you have to get approval from is yourself 🙂
  • There are certain things that money can’t buy. And large companies cannot buy positive customer reviews – if their product or service is not up to par, there is a good chance that the word is spreading online. Make sure to communicate great customer experiences and testimonials on your small business’ website. Spread the warm and fuzzy feelings that your larger competitors can’t.

I have just found out that a new small business client of mine can really capitalize on what her competitors are lacking on their websites and in their online communications. And it’s a heck of a good place to be!

Image credit: nuttakit /

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