Be up front with your limitations

by on June 2, 2010

User frustration with online forms

User frustration with online forms

Sometimes certain information is kept quiet. Or, it is simply a case of missing or lacking communication. Unfortunately, when your customers or consumers have to figure out your limitations on their own, they will not be very appreciative of your services by the end of it. And in the online world, this is huge. Because online you really do have the time and the space to communicate limitations up front. There is no excuse for not doing so. Don’t piss your customers off! They are the lifeblood of your small biz.

Online forms is an area where this comes into play often. Who hasn’t had the experience of diligently filling out an online form, only to find upon submission that your information is not going to be accepted? Perhaps you live in a country that is not able to participate for a various number of reasons. Or you don’t have the right account to process your transaction.

Either way, if you had been told about such factors before getting to the form you would

a) not have wasted your time and

b) not be feeling frustrated at the company/organization who failed to communicate with you

The point is, let people know about the important limitations that will affect their experience with your small business and your brand. If you’re really good… you can find a way to take a limitation and make it a positive talking point.

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